Feature
The Gist
- Flexible creation. GPT Builder offers two workflows, Create and Configure, for crafting personalized bots, ensuring flexibility in design and content.
- Launch options. Hosts can choose from private, semi-private, or public GPT launch options, each catering to different needs like personal use, team access or revenue generation.
- AI strategy essential. For effective use, GPT hosts should strategically align content with AI capabilities, understanding the strengths and limitations of LLMs in crafting customer experiences.
OpenAI made waves with its announcement of how personal GPTs can be constructed on the ChatGPT platform. More splashes are expected as curious people begin to explore the features within the GPT Builder. The GPT Builder allows ChatGPT to build a chatbot powered by ChatGPT for commercial or personal use.
The aftereffects of the GPT Builder launch reflects the dawning era in software, through which everyone has innovative ways to deliver an AI-enhanced customer experience. Let’s look at how the new personal GPTs can be created and what the strategic impact from this latest OpenAI platform feature will be.
How to Get Started With GPT Builder
The GPT Builder offers users the ability to host a GPT bot. Interested hosts begin by navigating to the “My GPT” menu selection on the lower left of the main screen. Users then select “Create a GPT” to initiate the GPT Builder.
Hosts can craft GPT bots using one of two workflow options. GPT hosts can use either the Create or Configure workflow.
The Create selection allows hosts to have a conversation with a GPT builder to craft the bot features, just like a user would interact with a ChatGPT prompt. The builder applies natural language to interpret what the hosts want and deliver the bot elements. For example, the GPT Builder will ask what the purpose of the bot is and to describe how it should behave. When you describe it, the builder will suggest a bot name, a description of the GPT functionality and a relevant logo image for that name. Hosts can make revision suggestions as well.
The Configure selection presents more customized options rather than the AI-suggested entries that appear in the Create selection. Instead of a suggestion thread to craft your bot, the GPT builder presents a list of text windows for users to type in their own information, such as the aforementioned GPT name, a bot description of what the GPT bot does, and other steps. Users have the option of using DALL-E to create a logo or have a logo photo uploaded, instead of receiving a suggested logo image. Other entries include being able to have conversation starters, so your bot can ask initial queries and offer answers tailored to questions that are often raised.
Hosts can further indicate if the GPT should have web browsing capabilities — a distinct choice given OpenAI’s developer conference announcement that GPT-4 can access the latest internet information rather than its trained data dated up to 2021. That can position the bot as a curator of relevant information. They can also indicate if Code Interpreter and DALL-E can be accessed. This can be helpful when the need to calculate data and create a visualization occurs.
Hosts can incorporate content in video or PDF formats, enhancing responses with videos and white papers for information queries. Users should review downloadable materials to ensure no proprietary content is used.
Hosts can toggle between Create and Configure modes, allowing marketers flexibility in format choices. For instance, a logo can be changed if the initially preferred image no longer suits the purpose.
In both GPT builder workflows, a preview window is displayed on the right side of the screen. It shows results in the preview pane next to the builder prompt, allowing you to see your creation at each step and understand how GPTs will appear in the app.
Related Article: OpenAI Launches GPT-4 Turbo, Pioneering New Era of Personalized AI
Launching Your GPT
Once complete you have three launch choices. You can keep it private, creating a GPT for personal usage.
The semi-private option creates a URL link, limiting GPT access to those with the link. This suits enterprise needs where only a verified team requires access to the GPT and its content.
Finally, there's the public GPT, designed for bots featured in a GPT Store, similar to Google Play or Apple App Store. Here, GPT hosts can offer public GPTs for download and purchase, with builders earning revenue. This creates a revenue opportunity for everyone from solo developers to marketing teams.
Once you publish your GPT, it appears alongside your menu on the left-hand side. Hosts can delete a GPT at any time.
Related Article: OpenAI Is a Lot More Vulnerable Than You Think
How to Develop a Strategy When Building a GPT
Choosing how to launch a personalized ChatGPT piques interest in managing AI, a medium the world is still mastering. Stepping back to craft new experiences, consider GPT Builder as an advanced chatbot creator guiding prompt crafting for desired outputs. Insert content that complements AI reasoning, searches and synthesized responses.
So, while prompt engineering is not required to operate the GPT Builder, GPT hosts should have a sensibility and some imagination for how your content and information relates to prompts.
Marketers hosting potential GPT bots should focus on common problems and tasks to craft ideas that the GPT will address. This will yield ideas for what content to upload as well.
With the GPT Builder, users are taking a more direct control of framework elements important to the AI experience: agents and tools. Agents are the chain of reasoning used with a large language model to craft a prompt response. Tools are functions that an agent can call upon. The adjustments in the GPT Builder apply a series of thought-action-observation steps to decompose a prompt and synthesize a final answer.
These elements influence how the underlying LLM – ChatGPT in this instance — act as a reasoning engine to determine which actions to take and in what order.
Marketers crafting a GPT bot for customer experiences should remember that the same strengths and limitations of LLMs apply. GPTs can generate unrelated details in responses, so it's vital to define use cases for personal GPTs clearly and continually assess their effectiveness over time.
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The GPT Builder aims to simplify GPT bot creation. Its value for GPT hosts is yet to be determined. Marketers launching personal GPTs should anticipate strong consumer interest but also face stiff competition in delivering superior customer experiences through AI.
From my beach view of the AI ocean, the waves from LLMs will certainly get bigger and better. Every marketer must be ready to demonstrate that they can hang ten with the current ChatGPT waves or wipe out.
