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Customer Experience News, Research and Education

Editorial
Article
Customer Data Platforms
Why Databricks CustomerLake Just Rewired the CDP Space
Databricks CustomerLake eliminates the standalone CDP for lakehouse users. Here's what enterprise teams should evaluate before their next renewal.
Learning Opportunities
Webinar
Fragmented Puzzle
Jun
25
The Hidden Cost of Fragmented Customer Communication
Discover why growing businesses are rethinking the systems, workflows and communication habits shaping customer experience.
Register
Webinar
Legacy
Jun
30
How Modern Marketing Is Exposing the Limits of Legacy CMS
Why marketers are rethinking CMS workflows that slow publishing, personalization and campaign execution.
Register
Webinar
Iceberg Gap
Jul
9
Why Some Dealers Are Pulling Ahead With AI
AI results vary. Learn where dealers win and where they get stuck.
Register
Webinar
Prove the significant result not only in soccer
Jul
14
Content Leaders Collective: Proving Content’s Business Impact
Join us as top content leaders look beyond the buzzwords to share how they actually prove ROI and scale what works.
Register
Webinar
Woman sitting on the bench
On demand
The 5-Question CX Audit: Benchmark Your CX Operations for 2026
Built around insights from the 2026 CX Outsourcing Report, this live session puts the audit into practice.
Watch Now
Webinar
Rocket Science
On demand
From Legacy to Launch-Ready: How Gainbridge Made Its Website a Marketing-Led Growth Engine
Join in to learn how a D2C annuity brand gave marketing full website ownership — without slowing down or risking compliance.
Watch Now
Webinar
Fragmented Puzzle
Jun
25
The Hidden Cost of Fragmented Customer Communication
Discover why growing businesses are rethinking the systems, workflows and communication habits shaping customer experience.
Register
Webinar
Legacy
Jun
30
How Modern Marketing Is Exposing the Limits of Legacy CMS
Why marketers are rethinking CMS workflows that slow publishing, personalization and campaign execution.
Register
Webinar
Iceberg Gap
Jul
9
Why Some Dealers Are Pulling Ahead With AI
AI results vary. Learn where dealers win and where they get stuck.
Register

Featured Research Report

Building the Case for Modern Public Sector Messaging
The average government IT budget spends 80 cents of every dollar keeping old systems running. The math on modernization starts there.
Inside, the data behind government messaging modernization is laid out clearly: what legacy infrastructure is actually costing agencies, where the security risks are concentrating and how targeted upgrades are generating returns faster than most budget cycles expect.
Building the Case for Modern Public Sector Messaging

Digging Deeper

Ricardo Saltz Gulko
What Saves Money on Every Interaction but Costs You the Customer?Ricardo Saltz Gulko
Marcy Riordan
Why Agentic AI Fails Without an AI-Ready Data FoundationMarcy Riordan
Scott Clark
What It Actually Takes to Build Gen AI Into Your Enterprise Marketing StackScott Clark
Kristina Podnar
Dear CMOs: Your Problem Isn’t Your AI. It’s Your Operating Model. Kristina Podnar
Dom Nicastro
What Did 1 Billion Google AI Mode Users Search for Over Past Year?Dom Nicastro
Colleen Lonsberry, 2025 Contributor of the Year
Internal Fluency Is Ruining Your Customer MessagingColleen Lonsberry, 2025 Contributor of the Year
Featured Research
Featured research
Research Report
Building the Case for Modern Public Sector Messaging
The average government IT budget spends 80 cents of every dollar keeping old systems running. The math on modernization starts there.
Featured research
Buyer's Guide
Your Legacy Systems Aren't the Problem. Leaving Them Alone Is.
64% of agencies are blocked by outdated infrastructure. The ones pulling ahead started without a perfect budget cycle.
Featured research
Guide
8 CX Survey Templates Built to Get Answers, Not Just Scores
Eight ready-to-use templates and survey design guidance to help your CX program collect feedback worth acting on
Featured research
Research Report
The 24 Hours That Define Your CX Program
New global research from 3,000+ CX leaders on why response speed matters more than most programs are built to handle
Featured research
eBook
Web Marketing Moneyball: How Web Operations Drive Marketing ROI
How to calculate the revenue your web infrastructure is costing you and make the case to fix it
Featured research
eBook
From Friction to Flow: Aligning Marketing and IT on the Web
The guide to getting marketing and technical teams building websites faster, smarter and safer
Featured research
Research Report
The State of Enterprise Site Search: 2026 Benchmark Report
Only 43% of enterprise teams can tune site search in real time. Here's what that's costing.
Featured research
Research Report
Business Leaders CX Report: What’s Working and What’s Not in AI-Driven CX
Insights from 400+ leaders on how AI is reshaping CX and where execution is falling short
Featured research
eBook
Build for What's Next: Your AI Blueprint for Contact Center Readiness
When 91% of CX leaders face pressure to deploy AI, the smartest first move is knowing exactly where to start
Featured research
Research Report
Mind The Agentic Action Gap: Stop Losing Money With AI Agents
Only 15% achieve real AI ROI — is your enterprise closing the action gap?
Featured research
White Paper
How Enterprise Legal Teams Are Rethinking How Matters Get Managed
A guide for legal leaders who need a better way to track matters, coordinate work and keep legal operations running smoothly.
Featured research
Research Report
The 2026 State of CX Outsourcing
How CX leaders are rethinking their outsourcing partnerships

Top Articles

Editorial
Article
Digital Workplace
How Collaboration Technologies Can Help Improve Productivity
Editorial
Article
Customer Experience
Data Doesn't Lie: Why Customers Are Returning to In-Person Brand Experiences
Editorial
Article
Digital Marketing
The Best Marketers Right Now Aren't Better Prompters
CMSWire TV
Article
Show Season 3, Episode 4
From McKinsey to the Egg Aisle: How Pete & Gerry's CMO Is Building a Brand Worth Reaching For
News
Article
Customer Experience
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
News
Article
Customer Experience
HubSpot Launches First CRM Deep Research Connector to ChatGPT
Editorial
Article
Digital Workplace
How Collaboration Technologies Can Help Improve Productivity
Editorial
Article
Customer Experience
Data Doesn't Lie: Why Customers Are Returning to In-Person Brand Experiences
Editorial
Article
Digital Marketing
The Best Marketers Right Now Aren't Better Prompters
CMSWire TV
Article
Show Season 3, Episode 4
From McKinsey to the Egg Aisle: How Pete & Gerry's CMO Is Building a Brand Worth Reaching For
News
Article
Customer Experience
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
News
Article
Customer Experience
HubSpot Launches First CRM Deep Research Connector to ChatGPT

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Editorial
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Digital Marketing
Before You Buy the Marketing Agent, Build the Martech Foundation
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Digital Experience
The Chatbots and Agents Are Going to Merge
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Digital Marketing
The AEO-SEO Readiness Playbook Every Marketing Team Needs
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Customer Experience
AI Won't Fix Your CX If You're Starting With the Wrong Question
Editorial
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Digital Marketing
The Fight for Martech's Most Valuable Layer Has Begun
Sponsored Article
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Customer Experience
When Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 Years
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Customer Experience
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
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Digital Experience
Adobe Launches Brand Visibility Tool for AI Search

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Before You Buy the Marketing Agent, Build the Martech Foundation
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The Chatbots and Agents Are Going to Merge
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Digital Marketing
The AEO-SEO Readiness Playbook Every Marketing Team Needs
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Customer Experience
AI Won't Fix Your CX If You're Starting With the Wrong Question
Editorial
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Digital Marketing
The Fight for Martech's Most Valuable Layer Has Begun
Sponsored Article
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Customer Experience
When Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 Years
News
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Customer Experience
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
News
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Digital Experience
Adobe Launches Brand Visibility Tool for AI Search

More Reading

Editorial
Article
Digital Marketing
Before You Buy the Marketing Agent, Build the Martech Foundation
Editorial
Article
Digital Experience
The Chatbots and Agents Are Going to Merge
Editorial
Article
Digital Marketing
The AEO-SEO Readiness Playbook Every Marketing Team Needs
Editorial
Article
Customer Experience
AI Won't Fix Your CX If You're Starting With the Wrong Question
Editorial
Article
Digital Marketing
The Fight for Martech's Most Valuable Layer Has Begun
Sponsored Article
Article
Customer Experience
When Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 Years
News
Article
Customer Experience
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
News
Article
Digital Experience
Adobe Launches Brand Visibility Tool for AI Search