The Wire

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Contact Center
Synthflow AI and 8x8 Enter Strategic Partnership to Deliver Next-Generation Agentic AI
Apr 21, 2026
BERLIN--( BUSINESS WIRE)-- Synthflow AI, an enterprise AI agent platform that automates customer conversations, has formed a strategic partnership with 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, to bring Synthflow next-generation AI agents to enterprise contact centers. This collaboration integrates Synthflow into the 8x8 Contact Center, automating self-service while enhancing agent support across AI calls, chat, and digital channels.
Press Release
Digital Marketing
People.ai Becomes Backstory, Redefining How Revenue Teams Get Answers About Their Deals
Apr 21, 2026
Company evolves into the Revenue Answers Platform that connects signals, applies revenue reasoning and delivers decisions into AI workflows SAN FRANCISCO — April 21, 2026 — People.ai, the leading AI answers platform for sales teams, today announced that the company is changing its name to Backstory. The rebrand signals the company’s strategic shift from data and analytics toward delivering actionable answers to the questions revenue leaders ask every day.
Press Release
Customer Experience
SurveyMonkey Makes Continuous Listening Accessible With Guided Programs
Apr 21, 2026
Programs help teams bring together surveys and analyze them over time to run connected, always-on feedback initiatives SAN MATEO, Calif., April 21, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the launch of a new way for organizations to run continuous, connected feedback initiatives without starting from scratch. Expert-curated programs for everything from employee engagement to customer experience and market research help users collect and act on feedback while tracking how sentiment evolves over time.
Press Release
Digital Experience
Siteimprove Launches Advanced AEO Insights for AI Visibility to Help Enterprises Win in Answer Engines and Generative Search
Apr 20, 2026
New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform LAS VEGAS, April 20, 2026 /PRNewswire/ -- ADOBE SUMMIT -- Siteimprove, a leader in agentic content intelligence, today announced a major advancement in Answer Engine Optimization (AEO) with the launch of deeper AEO insights within Siteimprove.ai Search solution for AI Visibility. This new capability enables enterprise teams to measure, understand, and optimize how their brand appears across answer engines and generative search experiences.
Press Release
Digital Marketing
Treasure Data® Becomes Treasure AI™, Delivering 10x Value With Agentic Experience Platform
Apr 20, 2026
With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience right MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- #artificialintelligence -- Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, today announced a landmark evolution of its brand and platform. Treasure AI is built for brands who believe that AI, harnessed by human warmth and creativity, can drive smarter customer engagement, stronger retention, and measurable growth.
Press Release
Customer Experience
Klaviyo Strengthens Canva Partnership, Expanded Integration Helps Marketers Build Creative Campaigns Faster
Apr 16, 2026
BOSTON & SYDNEY--( BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the autonomous B2C CRM, and Canva today announced a deepened commitment to their partnership with an expanded integration that enables marketers to design and streamline full campaigns in Canva and reach consumers wherever they are. Marketers can seamlessly bring their Canva designs into Klaviyo to personalize, refine, and deliver customer experiences at scale.
Press Release
Customer Experience
Testlio Takes on AI Chatbot Risk Before It Reaches Customers
Apr 16, 2026
New Solution Helps Enterprises and Brands Identify Exposure Across Four Critical Risk Domains Before Failures Go Live AUSTIN, TX – APRIL 16, 2026 – Testlio, a leading AI-powered crowdsourced testing platform, today launched its AI Chatbot Testing solution, a human-led assessment service built around a four-domain risk framework designed to surface the failures that erode customer trust. The Stakes Have Never Been Higher AI chatbots and assistants have become the front line of customer experience, and the margin for error is razor-thin. 70% of customers will switch to a competitor after a single bad AI interaction, yet most chatbot testing relies on outdated methodologies and automated tools that miss real user interactions.
Press Release
Contact Center
Terrapinn Partners With GetVocal to Deploy Conversational AI Agents at Scale
Apr 16, 2026
Outbound calling agent registered 122 attendees autonomously and achieved a 12.5 percent conversion uplift for the Rail Live event in Spain 16 April 2026 – GetVocal, Europe’s leading provider of conversational AI agents for enterprise customer support, today announced it has partnered with global events company, Terrapinn, to deploy conversational AI agents at its flagship rail industry event, Rail Live. Terrapinn runs more than 90+ business-to-business events worldwide with a team of around 400 people, connecting buyers and sellers across sectors including transport, energy, aviation, health and infrastructure.
Press Release
Digital Marketing
Intentsify Launches New Data Solutions and Expands Internationally While Posting Strong Annual Growth
Apr 15, 2026
WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based go-to-market solutions, today announced strong 2026 momentum — fueled by growing market demand for data spanning use cases from smarter audience targeting to agentic development. The company launched new audience products now available in leading advertising marketplaces and expanded its reach into international markets.
Press Release
Digital Experience
Umbraco Launches Backoffice Extension Skills
Apr 15, 2026
Skills route AI agents to latest software documentation and frameworks to speed safer development of digital experiences Odense, Denmark, 15th April 2026, Umbraco has enhanced the AI-compatibility of its open-source CMS platform by launching Backoffice Extension Skills, based on Anthropic’s Agent Skills. Anthropic launched Agent Skills in October 2025 and published the open standard in December 2025 under the Linux Foundation.