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Ecommerce

Discover the latest in ecommerce news and trends at the intersection of content, online commerce and personalized digital customer experiences. At CMSWire, we provide vital insights and updates to help you thrive in the rapidly evolving ecommerce landscape. Dive into original articles, in-depth analyses and expert thoughts that empower you to stay ahead of disruptions and capitalize on emerging opportunities. Whether you're seeking best practices or actionable strategies, find everything you need to drive growth and maximize ROI for your online business.

Featured Reading

Feature
Article
Digital Experience
Agentic or Bust? What Shoptalk 2026 Actually Revealed About Retail’s Future
Behind the AI hype cycle, retail leaders are making one thing clear: test now, build fast and don’t lose the human element.
Editorial
Article
Ecommerce
Why Conversational Commerce Now Requires a Control Plane
As AI shifts from assistance to execution, enterprises must define authority, risk and accountability at every step.
Editorial
Article
Digital Marketing
Why CMOs Are Rethinking AI Pilots in Digital Commerce
Belief in AI is strong, but most pilots stall. CMOs are tightening idea qualification to focus on growth, readiness and scale.
Editorial
Article
Digital Marketing
Is Email the Best Path to AI Commerce Dominance?
Google’s Gemini bet on Gmail highlights why inbox data may be the deciding factor in who wins AI-powered commerce.
Editorial
Article
Digital Experience
Universal Commerce Protocol Is Here — And Ecommerce Won’t Look the Same
Google’s UCP shifts buying from websites to AI agents, collapsing discovery, checkout and payment into a single conversational moment.
Learning Opportunities
Webinar
AI Rollercoaster Risk
Apr
7
How CX Teams Are Adding AI Without Starting Over
Learn how leading CX teams are layering AI onto platforms like Zendesk to modernize — without the migration risk.
Register
Webinar
Soccer play
Apr
8
What Your CFO Really Thinks About Your Marketing Numbers: The 3 Metrics That Change Everything
Live chat: Alchemer’s CFO & CMO + workbook to build a finance-ready marketing ROI case before your next budget cycle.
Register
Webinar
Clear View
Apr
9
Breaking the Martech Value Plateau
You’re already paying for your martech — now learn how to unlock its hidden value.
Register
Webinar
Search
Apr
14
The State of Enterprise Site Search: Moving Beyond "Good Enough"
Join CMSWire and SearchStax for a conversation about how enterprise IT and marketing leaders are moving beyond basic site search.
Register
Webinar
Tetris board where the existing blocks (investments) are perfectly settled at the bottom.
Apr
16
AI Adoption Roadmap: The Tech Traps Nobody is Talking About
Lagging on AI progress? Join this webinar to accelerate safely — without disrupting your current platforms.
Register
Webinar
From Broken to Built for CX: Modernizing the Back Office
Apr
21
From Broken to Built for CX: Modernizing the Back Office
Most CX organizations already know where the problem lives. The ones pulling ahead have figured out what to do about it.
Register
Webinar
AI Rollercoaster Risk
Apr
7
How CX Teams Are Adding AI Without Starting Over
Learn how leading CX teams are layering AI onto platforms like Zendesk to modernize — without the migration risk.
Register
Webinar
Soccer play
Apr
8
What Your CFO Really Thinks About Your Marketing Numbers: The 3 Metrics That Change Everything
Live chat: Alchemer’s CFO & CMO + workbook to build a finance-ready marketing ROI case before your next budget cycle.
Register
Webinar
Clear View
Apr
9
Breaking the Martech Value Plateau
You’re already paying for your martech — now learn how to unlock its hidden value.
Register

A Deeper Dive Into Ecommerce

Editorial
Article
Ecommerce
Transforming Ecommerce With Artificial Intelligence & Machine Learning
Feature
Article
Digital Marketing
Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
Feature
Article
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Editorial
Article
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Feature
Article
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
Article
Customer Experience
A 'SaaS Apocalypse' for Customer Experience? Really?

A Deeper Dive Into Ecommerce

Editorial
Article
Ecommerce
Transforming Ecommerce With Artificial Intelligence & Machine Learning
Feature
Article
Digital Marketing
Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
Feature
Article
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Editorial
Article
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Feature
Article
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
Article
Customer Experience
A 'SaaS Apocalypse' for Customer Experience? Really?

A Deeper Dive Into Ecommerce

Editorial
Article
Ecommerce
Transforming Ecommerce With Artificial Intelligence & Machine Learning
Feature
Article
Digital Marketing
Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
Feature
Article
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Editorial
Article
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Feature
Article
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
Article
Customer Experience
A 'SaaS Apocalypse' for Customer Experience? Really?

Featured On-Demand Webinar

Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
The cost of poor CX has never been higher — and most organizations already know where the cracks are.
Do More with Less: Modernizing the Cloud Contact Center

Latest Articles

Editorial
Article
Customer Experience
Is the Metaverse Making a Comeback in Agentic Commerce?
News
Article
Digital Experience
Bloomreach Launches Loomi Connect for ChatGPT
Editorial
Article
Customer Experience
NRF 2026 Retail's Big Show: Major Victory for Human-Centered Retail
Feature
Article
Digital Experience
When AI Became Real in Commerce — and Why Experience Still Won
Editorial
Article
Digital Marketing
The Real Constraints Holding B2B Commerce Back
News
Article
Digital Experience
Lucidworks Adds Query-Time Commerce Data to Search Platform

Latest Articles

Editorial
Article
Customer Experience
Is the Metaverse Making a Comeback in Agentic Commerce?
News
Article
Digital Experience
Bloomreach Launches Loomi Connect for ChatGPT
Editorial
Article
Customer Experience
NRF 2026 Retail's Big Show: Major Victory for Human-Centered Retail
Feature
Article
Digital Experience
When AI Became Real in Commerce — and Why Experience Still Won
Editorial
Article
Digital Marketing
The Real Constraints Holding B2B Commerce Back
News
Article
Digital Experience
Lucidworks Adds Query-Time Commerce Data to Search Platform

Latest Articles

Editorial
Article
Customer Experience
Is the Metaverse Making a Comeback in Agentic Commerce?
News
Article
Digital Experience
Bloomreach Launches Loomi Connect for ChatGPT
Editorial
Article
Customer Experience
NRF 2026 Retail's Big Show: Major Victory for Human-Centered Retail
Feature
Article
Digital Experience
When AI Became Real in Commerce — and Why Experience Still Won
Editorial
Article
Digital Marketing
The Real Constraints Holding B2B Commerce Back
News
Article
Digital Experience
Lucidworks Adds Query-Time Commerce Data to Search Platform

People Covering Ecommerce

Justin Racine is Principal, Unified Commerce Strategy at Perficient, a global digital consulting firm serving enterprise clients throughout North America...
Justin Racine, 2025 Contributor of the YearJustin Racine is Principal, Unified Commerce Strategy at Perficient, a global digital consulting firm serving enterprise clients throughout North America...
Nixalkumar Patel is a senior product and digital transformation leader specializing in enterprise omnichannel digital commerce transaction execution and orchestration...
Nixalkumar PatelNixalkumar Patel is a senior product and digital transformation leader specializing in enterprise omnichannel digital commerce transaction execution and orchestration...
Ant Duffin is a Sr Director Analyst in the Gartner Marketing Practice, covering digital commerce and business transformation across the...
Ant DuffinAnt Duffin is a Sr Director Analyst in the Gartner Marketing Practice, covering digital commerce and business transformation across the...
Chad S. White is the author of four editions of Email Marketing Rules and Group Vice President of CRM Strategy at Zeta Global,...
Chad S. White, 2025 Contributor of the YearChad S. White is the author of four editions of Email Marketing Rules and Group Vice President of CRM Strategy at Zeta Global,...
Luis is a professional who specializes in applying digital technologies to improve businesses. He currently serves as a tech executive...
Luis FernandezLuis is a professional who specializes in applying digital technologies to improve businesses. He currently serves as a tech executive...
Jennifer Torres is an award-winning journalist based in Florida. She formerly served as staff reporter for Simpler Media Group/CMSWire covering...
Jennifer TorresJennifer Torres is an award-winning journalist based in Florida. She formerly served as staff reporter for Simpler Media Group/CMSWire covering...
Featured Research
Featured research
On-Demand Webinar
Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
Featured research
Case Study
Why So Many Digital Modernization Efforts Stall
What organizations discovered after stepping back, simplifying their platforms and fixing the foundations behind their content and digital systems
Featured research
Research Report
The 2026 State of CX Outsourcing
How CX leaders are rethinking their outsourcing partnerships
Featured research
Guide
Unlocking Success with GenAI: A Comprehensive Guide
A practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.
Featured research
Guide
How to Scale Conversational AI Without Losing Control
A practical guide to moving past AI pilots without breaking trust, compliance or CX
Featured research
Research Report
Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
Why AI memory is the missing foundation behind proactive, consistent CX and how leading brands are using it today.
Featured research
Research Report
Your Reputation Is On the (Phone) Line
Why your calls aren’t getting answered and how to fix it before it hits your KPIs
Featured research
eBook
5 Ways to Deliver Support That Stays in Context
Learn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
Featured research
eBook
Stop the Scroll, Cut the Tickets: How to Build a Self-Service Portal Customers Use
Only 10% of customer platforms gain strong adoption—this guide shows how better documentation portals can change that.
Featured research
eBook
How to Make Every Customer Feel Like the Favorite
AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results
Featured research
Guide
Why Self-Service Keeps Falling Short
What CX teams are missing, what customers expect and how to close the gap without driving up tickets
Featured research
Guide
Your AI Readiness Starts With the Right Checklist
A practical way to prep your team, clean your data and launch CX AI without the missteps that sink 95% of pilots