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Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Featured Reading

Sponsored Article
Article
Digital Workplace
Exploring CDP Implementation and Optimization
The advertising ecosystem has been upended, thanks in part to Google’s plans to deprecate third-party cookies and Apple’s restriction of access.
Sponsored Article
Article
Digital Experience
Reclaiming the Promise of CDPs
With the right approach, CDPs can still deliver on their promise of using data to its fullest potential.
Sponsored Article
Article
Digital Workplace
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a great place to start with data privacy.
News
Article
Customer Data Platforms
So Long, Treasure Data. Welcome, Treasure AI
The CDP vendor unveiled an AI-native platform and conversational workspace designed to automate enterprise marketing workflows.
News
Article
Contact Center
Twilio Launches Flex SDK, Salesforce Voice Integration to Unify CCaaS and CPaaS
Twilio Flex is now embeddable. A new SDK, Salesforce Voice GA, and consumption-based pricing target AI-scale contact center deployments.
Learning Opportunities
Webinar
From Broken to Built for CX: Modernizing the Back Office
Apr
21
From Broken to Built for CX: Modernizing the Back Office
Most CX organizations already know where the problem lives. The ones pulling ahead have figured out what to do about it.
Register
Webinar
Why Your AI Media Stack Is Leaking Revenue — And What Fixes It
Apr
22
Why Your AI Media Stack Is Leaking Revenue — And What Fixes It
Stop layering AI on a broken foundation and start building the operating model that makes every media investment compound.
Register
Webinar
AI for Your DXP: Connect What You Have, Transform How You Work
Apr
23
AI for Your DXP: Connect What You Have, Transform How You Work
Most AI strategies stop at the platform—but work happens elsewhere. Bring intelligence into Teams, email, tickets and CRM.
Register
Webinar
Highway to AI
Apr
27
Where Contact Center AI Is Actually Headed
A straight read on where the contact center platform market is going and what it means for your next technology decision.
Register
Webinar
Puppet Show
May
12
How Marketing Teams Can Take Control of the Web Experience
See how Veo and Kvalifik put marketing in the driver's seat, shipping faster and growing qualified bookings by 150%.
Register
Webinar
Two chairs, two audiences
May
14
Two Audiences, One WordPress. Is Yours Ready?
The practical steps to making your WordPress portfolio ready for both human visitors and AI agents.
Register
Webinar
From Broken to Built for CX: Modernizing the Back Office
Apr
21
From Broken to Built for CX: Modernizing the Back Office
Most CX organizations already know where the problem lives. The ones pulling ahead have figured out what to do about it.
Register
Webinar
Why Your AI Media Stack Is Leaking Revenue — And What Fixes It
Apr
22
Why Your AI Media Stack Is Leaking Revenue — And What Fixes It
Stop layering AI on a broken foundation and start building the operating model that makes every media investment compound.
Register
Webinar
AI for Your DXP: Connect What You Have, Transform How You Work
Apr
23
AI for Your DXP: Connect What You Have, Transform How You Work
Most AI strategies stop at the platform—but work happens elsewhere. Bring intelligence into Teams, email, tickets and CRM.
Register

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Featured Research Report

Business Leaders CX Report: What’s Working and What’s Not in AI-Driven CX
Insights from 400+ leaders on how AI is reshaping CX and where execution is falling short
You invested in AI, expanded channels and scaled self-service. Customers are still waiting, repeating themselves and dropping off. Something isn’t lining up.
Business Leaders CX Report: What’s Working and What’s Not in AI-Driven CX

Latest Articles

Editorial
Article
Customer Data Platforms
You Bought a Customer Data Platform. Did You Build for It?
News
Article
Digital Marketing
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
Editorial
Article
Customer Experience
How AI Efficiency Crushes B2B Customer Relationships
Editorial
Article
Customer Experience
Great CX at the Expense of Employees? That’s a Losing Strategy
Editorial
Article
Customer Data Platforms
Why Readiness, Not Technology, Determines CDP Success
Editorial
Article
Customer Experience
'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset

Latest Articles

Editorial
Article
Customer Data Platforms
You Bought a Customer Data Platform. Did You Build for It?
News
Article
Digital Marketing
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
Editorial
Article
Customer Experience
How AI Efficiency Crushes B2B Customer Relationships
Editorial
Article
Customer Experience
Great CX at the Expense of Employees? That’s a Losing Strategy
Editorial
Article
Customer Data Platforms
Why Readiness, Not Technology, Determines CDP Success
Editorial
Article
Customer Experience
'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset

Latest Articles

Editorial
Article
Customer Data Platforms
You Bought a Customer Data Platform. Did You Build for It?
News
Article
Digital Marketing
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
Editorial
Article
Customer Experience
How AI Efficiency Crushes B2B Customer Relationships
Editorial
Article
Customer Experience
Great CX at the Expense of Employees? That’s a Losing Strategy
Editorial
Article
Customer Data Platforms
Why Readiness, Not Technology, Determines CDP Success
Editorial
Article
Customer Experience
'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset

People Covering Customer Data Platforms

Tim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Tim HarnettTim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Mike DanleyMike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Dom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Dom NicastroDom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Brian CarlsonBrian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Featured Research
Featured research
Research Report
Business Leaders CX Report: What’s Working and What’s Not in AI-Driven CX
Insights from 400+ leaders on how AI is reshaping CX and where execution is falling short
Featured research
eBook
Build for What's Next: Your AI Blueprint for Contact Center Readiness
When 91% of CX leaders face pressure to deploy AI, the smartest first move is knowing exactly where to start
Featured research
Research Report
Mind The Agentic Action Gap: Stop Losing Money With AI Agents
Only 15% achieve real AI ROI — is your enterprise closing the action gap?
Featured research
Research Report
What Will Humans In The Loop Do?
A primer for the future of humans in the loop working with AI agents.
Featured research
White Paper
How Enterprise Legal Teams Are Rethinking How Matters Get Managed
A guide for legal leaders who need a better way to track matters, coordinate work and keep legal operations running smoothly.
Featured research
On-Demand Webinar
Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
Featured research
Case Study
Why So Many Digital Modernization Efforts Stall
What organizations discovered after stepping back, simplifying their platforms and fixing the foundations behind their content and digital systems
Featured research
Research Report
The 2026 State of CX Outsourcing
How CX leaders are rethinking their outsourcing partnerships
Featured research
Guide
Unlocking Success with GenAI: A Comprehensive Guide
A practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.
Featured research
Guide
How to Scale Conversational AI Without Losing Control
A practical guide to moving past AI pilots without breaking trust, compliance or CX
Featured research
Research Report
Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
Why AI memory is the missing foundation behind proactive, consistent CX and how leading brands are using it today.
Featured research
Research Report
Your Reputation Is On the (Phone) Line
Why your calls aren’t getting answered and how to fix it before it hits your KPIs