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Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Featured Reading

Sponsored Article
Article
Digital Workplace
Exploring CDP Implementation and Optimization
The advertising ecosystem has been upended, thanks in part to Google’s plans to deprecate third-party cookies and Apple’s restriction of access.
Sponsored Article
Article
Digital Experience
Reclaiming the Promise of CDPs
With the right approach, CDPs can still deliver on their promise of using data to its fullest potential.
Sponsored Article
Article
Digital Workplace
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a great place to start with data privacy.
News
Article
Customer Data Platforms
So Long, Treasure Data. Welcome, Treasure AI
The CDP vendor unveiled an AI-native platform and conversational workspace designed to automate enterprise marketing workflows.
News
Article
Contact Center
Twilio Launches Flex SDK, Salesforce Voice Integration to Unify CCaaS and CPaaS
Twilio Flex is now embeddable. A new SDK, Salesforce Voice GA, and consumption-based pricing target AI-scale contact center deployments.
Learning Opportunities
Webinar
ai assistant in contact center
May
27
Agents like AI! But Why? Find Out How to Implement, Build Trust and Deliver Results
Register
Webinar
Darts
Jun
3
From AI Investment to CX Results: What Enterprise Leaders Need to Know
Move beyond experiments. See how top enterprises scale AI for CX results.
Register
Webinar
Stability
Jun
4
Content Strategy Leaders Live: Managing Risk, Compliance & AI in Financial Services
Learn how financial services leaders are modernizing content systems without disrupting trust, compliance or experience.
Register
Webinar
Rocket Science
Jun
16
From Legacy to Launch-Ready: How Gainbridge Made Its Website a Marketing-Led Growth Engine
Join in to learn how a D2C annuity brand gave marketing full website ownership — without slowing down or risking compliance.
Register
Webinar
Woman sitting on the bench
Jun
18
The 5-Question CX Audit: Benchmark Your CX Operations for 2026
Built around insights from the 2026 CX Outsourcing Report, this live session puts the audit into practice.
Register
Webinar
Leadership and survival
On demand
Content Strategy Leaders Live: Managing Scale, Safety & AI in Manufacturing
How manufacturing leaders update content systems to handle product complexity and scale while integrating AI safely.
Watch Now
Webinar
ai assistant in contact center
May
27
Agents like AI! But Why? Find Out How to Implement, Build Trust and Deliver Results
Register
Webinar
Darts
Jun
3
From AI Investment to CX Results: What Enterprise Leaders Need to Know
Move beyond experiments. See how top enterprises scale AI for CX results.
Register
Webinar
Stability
Jun
4
Content Strategy Leaders Live: Managing Risk, Compliance & AI in Financial Services
Learn how financial services leaders are modernizing content systems without disrupting trust, compliance or experience.
Register

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Featured Research Report

The State of Enterprise Site Search: 2026 Benchmark Report
Only 43% of enterprise teams can tune site search in real time. Here's what that's costing.
Advanced site search organizations are outperforming beginner peers by 49% on lead quality and 41% on revenue impact. This report shows you how they got there.
The State of Enterprise Site Search: 2026 Benchmark Report

Latest Articles

Editorial
Article
Customer Experience
Journey Maps Look Great on Walls. They're Terrible at Fixing Experiences.
Feature
Article
Digital Marketing
The CMO Is Now a Data Architect. Here's Why That Had to Happen.
Editorial
Article
Customer Experience
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
News
Article
Customer Experience
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
News Analysis
Article
Customer Experience
Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies
Editorial
Article
Customer Experience
Your Omnichannel Data Is Unified. Is Your Promise Status?

Latest Articles

Editorial
Article
Customer Experience
Journey Maps Look Great on Walls. They're Terrible at Fixing Experiences.
Feature
Article
Digital Marketing
The CMO Is Now a Data Architect. Here's Why That Had to Happen.
Editorial
Article
Customer Experience
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
News
Article
Customer Experience
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
News Analysis
Article
Customer Experience
Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies
Editorial
Article
Customer Experience
Your Omnichannel Data Is Unified. Is Your Promise Status?

Latest Articles

Editorial
Article
Customer Experience
Journey Maps Look Great on Walls. They're Terrible at Fixing Experiences.
Feature
Article
Digital Marketing
The CMO Is Now a Data Architect. Here's Why That Had to Happen.
Editorial
Article
Customer Experience
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
News
Article
Customer Experience
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
News Analysis
Article
Customer Experience
Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies
Editorial
Article
Customer Experience
Your Omnichannel Data Is Unified. Is Your Promise Status?

People Covering Customer Data Platforms

Tim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Tim HarnettTim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Mike DanleyMike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Dom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Dom NicastroDom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Brian CarlsonBrian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Featured Research
Featured research
Research Report
The State of Enterprise Site Search: 2026 Benchmark Report
Only 43% of enterprise teams can tune site search in real time. Here's what that's costing.
Featured research
Research Report
Business Leaders CX Report: What’s Working and What’s Not in AI-Driven CX
Insights from 400+ leaders on how AI is reshaping CX and where execution is falling short
Featured research
eBook
Build for What's Next: Your AI Blueprint for Contact Center Readiness
When 91% of CX leaders face pressure to deploy AI, the smartest first move is knowing exactly where to start
Featured research
Research Report
Mind The Agentic Action Gap: Stop Losing Money With AI Agents
Only 15% achieve real AI ROI — is your enterprise closing the action gap?
Featured research
White Paper
How Enterprise Legal Teams Are Rethinking How Matters Get Managed
A guide for legal leaders who need a better way to track matters, coordinate work and keep legal operations running smoothly.
Featured research
On-Demand Webinar
Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
Featured research
Case Study
Why So Many Digital Modernization Efforts Stall
What organizations discovered after stepping back, simplifying their platforms and fixing the foundations behind their content and digital systems
Featured research
Research Report
The 2026 State of CX Outsourcing
How CX leaders are rethinking their outsourcing partnerships
Featured research
Guide
Unlocking Success with GenAI: A Comprehensive Guide
A practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.
Featured research
Guide
How to Scale Conversational AI Without Losing Control
A practical guide to moving past AI pilots without breaking trust, compliance or CX
Featured research
eBook
5 Ways to Deliver Support That Stays in Context
Learn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
Featured research
eBook
How to Make Every Customer Feel Like the Favorite
AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results