Editorial
Customer Experience
The Loyalty Mirage: When Customer Lifetime Value Became a Moving Target
Editorial
Digital Marketing
What Customers Really Want From a Loyalty Program
Eileen Stephens brings over 15 years of experience in global marketing and customer experience. She writes about the intersection of consumer preferences, technology innovations, and marketing, exploring how brands can use these insights to build meaningful customer connections. Based in London, Eileen is also an avid traveler who finds inspiration in her global adventures.