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Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Featured Reading

Sponsored Article
Article
Digital Workplace
Exploring CDP Implementation and Optimization
The advertising ecosystem has been upended, thanks in part to Google’s plans to deprecate third-party cookies and Apple’s restriction of access.
Sponsored Article
Article
Digital Experience
Reclaiming the Promise of CDPs
With the right approach, CDPs can still deliver on their promise of using data to its fullest potential.
Sponsored Article
Article
Digital Workplace
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a great place to start with data privacy.
Feature
Article
Customer Data Platforms
The Case for Zero Copy in the Modern Customer Data Stack
Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges.
Feature
Article
Customer Data Platforms
Is the CDP Still Queen? Exploring the Future of Customer Data
New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used.
Learning Opportunities
Webinar
Real-time signal
Dec
16
Roundtable: Turning Real-Time CX Signals into Business Results
Four big brands. One live, unscripted discussion on how modern CX teams move from dashboards to real impact.
Register
Webinar
Emergency
On demand
Empowering Non-Profits: Smarter Crisis Communication and Community Engagement
The cost of miscommunication is measured in more than words. Learn to deliver outreach that's fast, clear and trusted.
Watch Now
Webinar
Blue sky
On demand
Unlock Connected Service: How to Forecast, Staff & Support Every Channel
Stop juggling tools. 73% of CX leaders say silos damage CX. Build a seamless service operation instead.
Watch Now
Webinar
Juggling things
On demand
Beyond Composability: How Modern Marketers Build Connected Experiences
Ready to launch campaigns faster, personalize smarter and prove your marketing ROI? Discover the power of a modern DXP.
Watch Now
Webinar
Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
On demand
Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
Cresta leveled up site speed, design flexibility and marketer sanity (in record time). Find out how.
Watch Now
Webinar
From Manual to Magical: How AI Transforms CX Teams
On demand
From Manual to Magical: How AI Transforms CX Teams
Learn how to replace manual support processes with automation that actually delivers.
Watch Now
Webinar
Real-time signal
Dec
16
Roundtable: Turning Real-Time CX Signals into Business Results
Four big brands. One live, unscripted discussion on how modern CX teams move from dashboards to real impact.
Register
Webinar
Emergency
On demand
Empowering Non-Profits: Smarter Crisis Communication and Community Engagement
The cost of miscommunication is measured in more than words. Learn to deliver outreach that's fast, clear and trusted.
Watch Now
Webinar
Blue sky
On demand
Unlock Connected Service: How to Forecast, Staff & Support Every Channel
Stop juggling tools. 73% of CX leaders say silos damage CX. Build a seamless service operation instead.
Watch Now

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Featured White Paper

How to Outsmart the AI Bot Boom
A practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
AI bots aren’t slowing down, but your site can. Get the framework health IT leaders are using to stay fast, compliant and discoverable in an AI-powered world.
How to Outsmart the AI Bot Boom

Latest Articles

News
Article
Customer Experience
Outset Raises $30M Series B for AI-Native CX Platform
News
Article
Contact Center
UiPath & Talkdesk Partner on AI-Powered CX Automation
CMSWire TV
Article
Digital Marketing
The Marketing Reality Check CMOs Need: Emojis, Awareness and AI Won’t Save You
Editorial
Article
Customer Experience
CX Basics Still Win: The Timeless Playbook for Customer Experience Leaders
Editorial
Article
Customer Experience
Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
Editorial
Article
Customer Experience
CX Has Entered the Age of Capital Discipline

Latest Articles

News
Article
Customer Experience
Outset Raises $30M Series B for AI-Native CX Platform
News
Article
Contact Center
UiPath & Talkdesk Partner on AI-Powered CX Automation
CMSWire TV
Article
Digital Marketing
The Marketing Reality Check CMOs Need: Emojis, Awareness and AI Won’t Save You
Editorial
Article
Customer Experience
CX Basics Still Win: The Timeless Playbook for Customer Experience Leaders
Editorial
Article
Customer Experience
Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
Editorial
Article
Customer Experience
CX Has Entered the Age of Capital Discipline

Latest Articles

News
Article
Customer Experience
Outset Raises $30M Series B for AI-Native CX Platform
News
Article
Contact Center
UiPath & Talkdesk Partner on AI-Powered CX Automation
CMSWire TV
Article
Digital Marketing
The Marketing Reality Check CMOs Need: Emojis, Awareness and AI Won’t Save You
Editorial
Article
Customer Experience
CX Basics Still Win: The Timeless Playbook for Customer Experience Leaders
Editorial
Article
Customer Experience
Chief Clarity Officer vs. Traditional CX Leader: The Role Every Organization Needs in 2026
Editorial
Article
Customer Experience
CX Has Entered the Age of Capital Discipline

People Covering Customer Data Platforms

Tim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Tim HarnettTim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Mike DanleyMike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Dom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Dom NicastroDom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Brian CarlsonBrian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Featured Research
Featured research
White Paper
How to Outsmart the AI Bot Boom
A practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
Read now
Featured research
On-Demand Webinar
How to Build Trust and Keep Patients Coming Back
Hear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.
Read now
Featured research
On-Demand Webinar
AI in Healthcare: Less Manual Work, More Human Care
Learn how healthcare teams are using AI to lighten workloads, strengthen patient connections and scale care with empathy.
Read now
Featured research
Guide
How to Turn Data, AI and Empathy Into 1:1 CX
A practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Read now
Featured research
Guide
2026 CX Trends Guide: Top 10 Insights for Smarter Strategy
Smarter service. Faster outcomes. Happier customers. NiCE breaks down the future of CX in one guide.
Read now
Featured research
Research Report
The CX Gap Is Real — AI Can Help Close It
78% of companies think they’ve improved CX. Only 31% of customers agree. This report shows what to do about it.
Read now
Featured research
eBook
The Blueprint for Building an AI-First Contact Center
Stop clinging to a phone-first strategy in a multimodal world. Build the workforce of the future with AI.
Read now
Featured research
White Paper
Cut Costs, Not Corners: Build a Smarter Customer Access Strategy with AI
The right conversational AI strategy can cut handling time by 70% and boost CSAT by 32%. We’ve got the blueprint.
Read now
Featured research
eBook
The Hidden Impact of AI in the Contact Center
AI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
Read now
Featured research
eBook
From Reactive to Ready: Scaling Contact Center Ops with WFM That Works
When customer demand shifts by the minute, your workforce strategy needs more than spreadsheets and guesswork it needs agile, AI-powered WFM built for digital service.
Read now
Featured research
Research Report
Closing the CX Gap: Leaders vs. Customers
81% of leaders use AI, 74% of customers still pick up the phone and the gap is costing loyalty
Read now
Featured research
eBook
Cut Through the AI Noise: Your CX Roadmap Starts Here
Five9 Genius AI helped leaders cut 50% of calls, save 44% in costs and match customer intent 80% of the time — here’s the roadmap
Read now