Channel

Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Learning Opportunities

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Latest Articles

News
Article
Customer Experience
Twilio Adds Data Tools for Enterprise Customer Engagement
Editorial
Article
Customer Experience
Alexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better Snacks
Editorial
Article
Customer Experience
The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI
Feature
Article
Customer Experience
Customer Feedback Tools: What CX Leaders Value Most
Editorial
Article
Customer Experience
Customer Loyalty Isn’t a Campaign. It’s a Climb.
News
Article
Customer Experience
Qlik Launches No-Code Predictive Analytics for Business Users

Latest Articles

News
Article
Customer Experience
Twilio Adds Data Tools for Enterprise Customer Engagement
Editorial
Article
Customer Experience
Alexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better Snacks
Editorial
Article
Customer Experience
The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI
Feature
Article
Customer Experience
Customer Feedback Tools: What CX Leaders Value Most
Editorial
Article
Customer Experience
Customer Loyalty Isn’t a Campaign. It’s a Climb.
News
Article
Customer Experience
Qlik Launches No-Code Predictive Analytics for Business Users

Latest Articles

News
Article
Customer Experience
Twilio Adds Data Tools for Enterprise Customer Engagement
Editorial
Article
Customer Experience
Alexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better Snacks
Editorial
Article
Customer Experience
The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI
Feature
Article
Customer Experience
Customer Feedback Tools: What CX Leaders Value Most
Editorial
Article
Customer Experience
Customer Loyalty Isn’t a Campaign. It’s a Climb.
News
Article
Customer Experience
Qlik Launches No-Code Predictive Analytics for Business Users

People Covering Customer Data Platforms