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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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The Business Case for Real-Time Decisioning in Customer Experience
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Editorial
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Show Your Marketing Boss Who's Boss With Email Opt-Outs
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Editorial
In an image generated by AI, CX professionals wearing boxing gloves punch a hanging punching bag labeled “NPS,” which features a 0–10 rating scale and a distressed face, symbolizing criticism of Net Promoter Score.
Why NPS Became Customer Experience's Favorite Punching Bag
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Logo of Cyara displayed on a light abstract background, representing the company behind new agentic AI testing and governance tools for contact centers.
Cyara Brings AI Agent Testing to the Contact Center
U.S. Senator Mark Warner of Virginia poses for an official portrait, wearing a dark suit and striped tie, with the American and Virginia state flags in the background.
Senator Mark Warner on AI's Risks: 'I Am Terrified.'
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GetVocal Launches Control Center for AI Customer Experience
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Premium Isn’t a Label — It’s a System Customers Learn to Trust
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'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset
A dog wearing glasses sits at a desk labeled “Marketing Department,” holding a sign that reads “But We DID Help!” while surrounded by charts, graphs, and analytics dashboards on screens, in an image created with AI.
Marketing Influence Is Real — But Your Reporting Isn’t Showing It
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Articles Tagged "Brand Voice"

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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