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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Show Your Marketing Boss Who's Boss With Email Opt-Outs
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Editorial
In an image generated by AI, CX professionals wearing boxing gloves punch a hanging punching bag labeled “NPS,” which features a 0–10 rating scale and a distressed face, symbolizing criticism of Net Promoter Score.
Why NPS Became Customer Experience's Favorite Punching Bag
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News
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Cyara Brings AI Agent Testing to the Contact Center
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U.S. Senator Mark Warner of Virginia poses for an official portrait, wearing a dark suit and striped tie, with the American and Virginia state flags in the background.
Senator Mark Warner on AI's Risks: 'I Am Terrified.'
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GetVocal Launches Control Center for AI Customer Experience
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Premium Isn’t a Label — It’s a System Customers Learn to Trust
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'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset
A dog wearing glasses sits at a desk labeled “Marketing Department,” holding a sign that reads “But We DID Help!” while surrounded by charts, graphs, and analytics dashboards on screens, in an image created with AI.
Marketing Influence Is Real — But Your Reporting Isn’t Showing It
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Time to Navigate From Journey Mapping to Journey Intelligence
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Articles Tagged "Cmo Circle"

CMSWire TV
Article
Digital Marketing
The Biggest Marketing Lessons From Season 2 of The CMO Circle
CMSWire TV
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Digital Marketing
The Marketing Reality Check CMOs Need: Emojis, Awareness and AI Won’t Save You
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Digital Marketing
CMO Circle: Behind the Scenes of a Multi-Million Dollar Customer Marketing Program
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Digital Marketing
CMO Circle: Inside the 2025 State of the CMO
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Digital Marketing
CMO Circle: Why B2B Marketing Needs a Rethink
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Digital Marketing
CMO Circle: Inside Grammarly’s Leap From Consumers to Enterprises
Interview
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Digital Marketing
CMO Circle: The New Rules of Marketing in 2025
Feature
Article
Customer Experience
CMSWire TV Rewind: Real-World Conversations Around Customer Experience
Interview
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Contact Center
Mastering the Future of Contact Centers: Navigating the AI Landscape
Interview
Article
Digital Marketing
Customer-Centric Marketing Strategy: A Leader's Inside Look
Interview
Article
Digital Marketing
Unconventional Beginnings: From Investment Banking to Marketing Mastery
Interview
Article
Digital Marketing
Unlocking the Secrets of Effective Marketing: Real-World Experience and Success Metrics
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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