Articles Tagged "#martech"

Is It Digital Transformation 3.0 or AI Transformation 1.0?

With Stagnant Budgets, What's the CMO’s Lifeline?

Autonomous CX Starts Here: Use Cases That Deliver Real Marketing ROI

Agentic AI Gets Real: Use Cases Marketers Can Deploy Now

How Agentic AI Broke the Rules of Martech Decisioning

Modern Tech Stacks Fail Without Interoperability. Here’s What to Do About It

Flat Budgets, Rising Demands: The CMO’s AI Balancing Act

The Cost of Martech Chaos Is Rising

Beyond the Mirage: A Data-Driven Blueprint to Tame Martech Complexity

Why Modern CMOs Can’t Ignore Backend Infrastructure Anymore

Model Context Protocol (MCP): Boosting AI in Marketing Workflows

Why Centralized AI Decisioning Is the Future of Martech Architecture

Web Content Management Has Changed. Has Your Martech Stack?

Setting the Stage for AI Decisioning in Martech

HCLSoftware Unveils AI-First Unica+ Platform for Marketers

The Quantum Leap: How Marketing May Soon Compute

Top 10 AI Marketing Analytics Tools

Stop Building Tech Stacks. Start Building Growth Engines.

The Martech Supergraphic Has Grown Up: 15,000-Plus

Martech Reality Check: Integration, Ownership and Orchestrated Chaos

Why Best-of-Breed Beats All-in-One in Marketing Technology

Your Marketing Personalization Strategy Needs an AI Audit

AI Decisioning vs. Enterprise Decisioning: What CX Leaders Need to Know

The One-Wall Strategy: Why Digital Platforms Fall Flat

What Do Brands Want Out of Generative AI in Marketing?

Predict, React, Adapt: Martech Capabilities to Watch in 2025

5 Trends Redefining Marketing in 2025