The Wire

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Customer Experience
Leading Credit Unions Select Content Guru’s storm® Platform to Modernize CX
Sep 24, 2025
Content Guru, a leading global provider of enterprise cloud Customer Experience (CX) and contact center solutions, has announced considerable momentum within the credit union space, following several significant deals in the past 12 months. The number of credit union members across the U.S. being supported through Content Guru’s storm ® platform has grown by over 900,000 in the past year as providers enhance their offerings to both members and agents.
Press Release
Digital Experience
Algolia Launches Agent Studio to Power Scalable, Context-Aware AI Agents
Sep 23, 2025
Agent Studio unifies retrieval, tool orchestration, and observability so teams can build agents that run safely in production SAN FRANCISCO, CA — Sept 23, 2025 — Algolia, the retrieval platform orchestrating over 1.75 trillion queries each year, trusted by more than 18,000 businesses, and used by millions of developers around the world, today unveiled Algolia Agent Studio. Platform, product, and data teams face unrelenting pressure to move beyond prototypes and bring agents into real, business workflows.
Press Release
Customer Experience
Talkdesk Commercial & Residential Services Experience Cloud Automates Proactive, Personalized CX
Sep 23, 2025
Customer experience automation platform helps home services, property management, logistics, and field service businesses reduce costs, increase cash flow, and improve customer communication by automating appointments, billing, and status updates PALO ALTO, Calif., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Talkdesk, Inc. today introduced Talkdesk Commercial & Residential Services Experience Cloud ™, a customer experience automation (CXA) platform purpose-built to address the unique customer service challenges of service-based businesses. Companies in sectors like home services, property management, and logistics manage a high volume of time-sensitive interactions.
Press Release
Digital Experience
Zoom Unveils AI Companion 3.0 at Zoomtopia 2025, Enhancing Agentic AI Across the Zoom Platform
Sep 17, 2025
Zoom debuts AI Companion 3.0 with agentic AI, delivering powerful new features and work surfaces to transform how teams communicate and collaborate across its platform Zoom Business Services to launch agentic AI features for Customer Experience and Zoom Virtual Agent to redefine customer and employee interactions SAN JOSE, Calif., Sept. 17, 2025 (GLOBE NEWSWIRE) -- Today Zoom Communications, Inc. (NASDAQ: ZM) introduced a new era of productivity, intelligent collaboration, and connection, unveiling AI Companion 3.0, with powerful new agentic AI innovations across Zoom Workplace and Zoom Business Services. Announced at Zoomtopia 2025, the company’s annual flagship conference, the innovations showcase Zoom’s vision for agentic AI-first capabilities.
Press Release
Digital Marketing
Zeta Announces Generative Engine Optimization Solution to Help Brands Lead in the Post-Search Era
Sep 17, 2025
As part of Zeta Marketing Platform, new GEO Solution will give brands visibility, accuracy and competitive edge across AI-generated answers NEW YORK--( BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced its Generative Engine Optimization (GEO) solution, a new capability built into the Zeta Marketing Platform (ZMP) to help brands stay visible, accurate, and competitive as consumers shift from traditional search to AI-generated answers. The new tool enables marketers to monitor how their brands appear across leading AI systems including ChatGPT, Gemini, and Claude and to optimize for those answers with targeted, actionable recommendations.
Press Release
Customer Experience
Brightspot Partners With Bridgenext to Accelerate Innovation for Enterprise Digital Experiences
Sep 17, 2025
PHILADELPHIA--(BUSINESS WIRE)-- Bridgenext, a premier digital consultancy, is proud to celebrate one year as a key engineering partner for Brightspot, a leader in content management platforms. Over the course of the partnership, Bridgenext has leveraged its deep expertise in engineering, AI, and customer experience to support the product and engineering efforts of Brightspot's state-of-the-art platform.
Press Release
Customer Experience
Smart Communications Launches SmartPATH™: Intelligent Orchestration for Secure, Real-Time CX
Sep 17, 2025
New solution combines automation, AI-driven decisioning, and channel failover to move enterprises beyond multichannel to outcome-driven engagement at scale NEW YORK--( BUSINESS WIRE)-- Smart Communications, a leading technology company focused on helping highly regulated organizations engage in more meaningful conversations, today announced the launch of SmartPATH™, a next-generation omnichannel orchestration and digital delivery solution. Designed for enterprises in highly regulated industries, SmartPATH connects conversations across channels with automation, AI-driven decisioning, and built-in failover – helping organizations reduce manual effort, ensure compliance, and meet rising consumer demand for seamless, digital-first experiences.
Press Release
Customer Experience
UserTesting Launches Verified™, an AI Fraud Prevention Tool for Customer Insights
Sep 17, 2025
BELLEVUE, WA. – Sep. 17, 2025 – UserTesting, the leading provider of human insights for the enterprise, today announced the launch of UserTesting Verified™, an advanced participant verification system powered by AI and geolocation technology. This latest innovation is designed to enhance data integrity, reduce fraud, and help organizations drive faster, more confident decisions based on reliable human insight.
Press Release
Customer Experience
PAR® Technology Launches PAR Games™: The Loyalty Game-Changer Brands Have Been Waiting For
Sep 17, 2025
Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins NEW HARTFORD, N.Y.--( BUSINESS WIRE)-- PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR Games™, an interactive loyalty experience designed to engage guests through fun, personalized brand moments triggered by everyday behaviors. By transforming passive loyalty into real-time, emotional engagement, PAR Games helps marketers drive visits, capture zero-party data, and reward guests—without over-relying on discounts.
Press Release
Customer Experience
Five9 Launches Five9 Fusion for ServiceNow to Deliver Unified, AI-Powered Customer Service Experiences
Sep 16, 2025
New AI-elevated integration combines real-time transcription and unified routing to eliminate fragmented CX systems, lower costs, and accelerate ROI SAN RAMON, Calif. – Five9 (Nasdaq: FIVN), provider of the Intelligent CX Platform, today announced Five9 Fusion for ServiceNow, a turnkey AI-powered integration that unifies voice and digital interactions through a real-time AI transcription stream and a single routing engine to empower businesses to deliver faster, more personalized customer service experiences at scale. Five9 Fusion for ServiceNow combines the Five9 real-time system action with the strengths of ServiceNow Customer Service Management (CSM) to give businesses a single, AI platform that addresses one of the biggest challenges in customer service: fragmented systems that slow down agents, limit operational visibility, and frustrate customers.