News
The Gist
- HubSpot bets big on hybrid AI teams. At INBOUND 2025, HubSpot unveiled a new Data Hub, sweeping Smart CRM updates, 20+ Breeze Agents, Breeze Studio/Marketplace and AI-powered CPQ for Commerce Hub.
- “The Loop” playbook debuts. A continuous, AI-assisted growth model (Express → Tailor → Amplify → Evolve) designed to meet customers across channels and improve with every interaction.
- Early access, broad scope. Most items launch in beta, with Breeze Studio and Breeze Marketplace entering public beta during the show.
HubSpot used its INBOUND 2025 conference at the Moscone Center today to roll out a slate of AI-driven product updates spanning data, marketing, sales and commerce, and to introduce “The Loop,” a new AI-era growth playbook.
Table of Contents
- HubSpot’s Headline Announcements
- Notable Quotes on HubSpot Product Updates
- What’s New With HubSpot (At a Glance)
- HubSpot Products Detail
- Availability
- Who Is HubSpot?
- Target Audience
- Related Company Products and Services
HubSpot’s Headline Announcements
Data Hub and Smart CRM updates. HubSpot introduced a new Data Hub to connect external sources and apply AI for cleansing and unification (Data Studio, Data Quality), alongside Smart CRM enhancements like Flexible CRM Views, Conversational & Intent Enrichment and Smart Insights; these updates are available in beta.
“The Loop” playbook. Framed as HubSpot’s next evolution after Inbound Marketing, The Loop is a continuous cycle—Express, Tailor, Amplify, Evolve—built for hybrid human-AI teams and fragmented, AI-mediated buyer journeys.
Breeze Agents, Studio and Marketplace. HubSpot announced 20+ Breeze Agents and Assistants (including Data Agent, Customer Agent, Prospecting Agent), plus Breeze Studio to customize agents and Breeze Marketplace to discover and install them. Studio and Marketplace launch in public beta at INBOUND 2025.
Marketing, Sales and Commerce AI. New Marketing Hub features (Marketing Studio, Segments + Personalization, AI-Powered Email) and Sales Hub updates (Meetings in Sales Workspace; conversation-powered deal risk flags) arrive in beta. Commerce Hub adds an AI-powered CPQ experience with AI Quote Creation, a Closing Agent, Product Builder and Flexible Approvals—also in beta.
Related Article: HubSpot Launches First CRM Deep Research Connector to ChatGPT
Notable Quotes on HubSpot Product Updates
We’re at a pivotal moment… The companies that win won’t be the ones with the most AI tools; they’ll have the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact.
- Karen Ng, EVP of Product
The Loop is fundamentally different. It meets customers everywhere they are, uses AI to personalize each message at scale, and turns every interaction to a learning opportunity that makes the Loop stronger.
- CMO Kipp Bodnar
What’s New With HubSpot (At a Glance)
A quick look at HubSpot’s major INBOUND 2025 announcements, spanning data, AI playbooks, agents and updates across marketing, sales and commerce.
| Area | Key Additions | Status |
|---|---|---|
| Data | Data Hub (Data Studio, Data Quality); Smart CRM updates (Flexible Views, Conversational & Intent Enrichment, Smart Insights) | Beta |
| AI Playbook | The Loop (Express → Tailor → Amplify → Evolve) | Available |
| Agents | 20+ Breeze Agents incl. Data, Customer, Prospecting; Breeze Assistants; Breeze Studio; Breeze Marketplace | Studio & Marketplace in public beta |
| Marketing | Marketing Studio; Segments + Personalization; AI-Powered Email | Beta |
| Sales | Meetings in Sales Workspace; Conversation-powered Deal Risks | Beta |
| Commerce | AI-powered CPQ (AI Quote Creation, Closing Agent, Product Builder, Flexible Approvals) | Beta |
HubSpot Products Detail
Connect Your Data
Data Hub centralizes structured, unstructured and external sources; Data Studio connects to warehouses/apps/files and suggests relationships, while Data Quality automates de-dupe, standardization and fill-in. Smart CRM adds flexible views, conversational enrichment and AI-surfaced insights.
Enable Your People
Marketing Studio provides a collaborative, AI-assisted campaign canvas; Segments + Personalization delivers audience discovery and tailored pages/CTAs; AI-Powered Email builds individualized messages using CRM context. Sales Hub adds AI-prepped meetings and deal-risk detection from call transcripts.
Build Your AI Team
HubSpot is shipping a family of Breeze Agents—e.g., Data Agent for customer research, Customer Agent for front-line answers and resolution, and Prospecting Agent for SDR-style outreach—plus additional agents across marketing, sales and service. Breeze Studio (customization) and Breeze Marketplace (discovery) anchor the management layer; both go public beta at INBOUND.
Related Article: Agentic AI and the Future of Customer Support: What CX Leaders Need to Know
Commerce: AI-Powered CPQ
New CPQ in Commerce Hub automates quoting from deal context, adds a 24/7 Closing Agent for buyer questions, supports product/bundle configuration with flexible approvals and notifies reps on quote engagement—all in beta.
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Availability
INBOUND 2025 is hosted in San Francisco, Sept. 3–5. Many features are available in beta now; Breeze Studio and Breeze Marketplace enter public beta during the event.
Who Is HubSpot?
HubSpot is a customer service, sales and marketing platform provider for scaling businesses combining Smart CRM with marketing, sales, service and commerce tools.
Target Audience
Marketing, sales, service and operations leaders at scaling B2B and B2C organizations pursuing AI-assisted growth and unified data strategies.
Related Company Products and Services
- Loop Marketing playbook (overview).
- Breeze Content Agent (product page).
- Using Breeze AI (KB).
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